MEN ADOPT
MORE
The pandemic has sparked more adoption of running tech among men
42%
of women who use running tech started during the pandemic
50%
of men who use running tech started during the pandemic
TECH
TRACKING
Women use tech to track health and fulfillment. Men are more focused on performance-related metrics
74%
of men track for health/activity
81%
of women track for health/activity
SOCIAL MEDIA
MATTERS
Since the pandemic, a higher percentage of men than women started using social media for running
30%
of women
49%
of men